Adding color to SOS Children’s Village São Paulo, Brazil

As a part of the Global Let’s Colour initiative, AkzoNobel and Coral have partnered with SOS Children’s Villages in Brazil providing community education which included painting and professional skills training, as well as valulable practical experience for 19 young people.

Partnership for youth employability


SOS Children’s Villages and AkzoNobel are a part of the global YouthCan! project and AkzoNobel formally announced the Brazil partnership at the graduation ceremony of the 19 participants in São Paulo on November 22nd. Targeting young people from 18 to 24 years old, the main goal was to draw attention to the youth unemployment issue and to make a tangible impact through community education and renovation of the young people’s living spaces. The whole action was also supported by SESI (Industrial Social Service) Mauá branch.


Training for a brighter future


Nineteen young Brazilians, all from the São Bernardo do Campo (São Paulo) SOS Children’s Village, went through a comprehensive training program in 2017, which was developed and delivered by the professionals from AkzoNobel and teachers from SESI Mauá. Through nine weeks of learning (and a lot of fun!), participants went through several different modules including: Portuguese, mathematics, entrepreneurship, personal development, professional development in organizations, sustainability & painting training.


Putting training into practice


After learning all of the necessary skills, participants have finished this chapter by graduating in November.

“Following the graduation, skilled youngsters will be able to put into practice what they have learned in the AkzoNobel and SESI classrooms. YouthCan! is a wide ranging transformation project. It inserts young people into the labor market and transforms social spaces by means of color, regenerating the relationship of people with their urban environments”, said Fernando Domingues, Marketing Director for Latin America at AkzoNobel Decorative Paints.


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