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Explore the initiatives and the product choices that will make a difference – not just for your home, but for the planet
From zero-waste ambitions to better recycling initiatives, we’re putting sustainability at the heart of what we do. See how we’re bringing this vision to life and explore the innovations that will help you to reduce your environmental footprint.
As a sustainable company, our mission is to paint a brighter future for the industry, our customers and the world. Our “People. Planet. Paint.” promise touches everything we do. “People” refers to the way we’re empowering our employees and our local communities – read more here
And when it comes to “Paints”, we’re working hard to create pioneering solutions and bring you a wider choice of more sustainable paints and finishes. The goal is, of course, to make it easy for you to find more sustainable choices when you’re decorating, whether it’s opting for paints that last longerlower-carbon paints
For decades we have also been working to lessen the impact of our packaging by streamlining our designs to reduce material use and offer the right range of sizes to suit your projects. By 2025, we are planning to ensure that all of our plastic packaging formats contain at least 50% recycled content. These new dark grey packs are being rolled out across our most popular products, so you’ll soon be able to find the products you love, packaged with half the amount of virgin plastic.
No matter how delighted you are with the results of your decorating project, it can be tricky to figure out how to responsibly dispose of the paint and tins you no longer need. Thankfully, there are options to either re-use or recycle your decorating leftovers.
Some of our paint product packaging, such as the metal or plastic lids from any of our products, can be placed in household recycling. Dry and empty metal packs are accepted at most local recycling points, though recycling services vary for plastic packs – check online
Of course, you can buy less paint over time by reducing the chances of over-estimating the amount of paint you’ll need from the start. Before you kick off your decorating project, visit our quick and easy Paint Calculator
Want to know more? Read about our approach to sustainable business herefor the homebrightening communities
